Number 27 Bar & Kitchen Website

Overview

Number 27 Inverness needed a modern website that looked great, loaded fast, and was easy for customers to use. The previous site was outdated, unclear, and barely visible in search results.

What I Delivered

I designed and built a clean, mobile-focused website that showcases the restaurant’s menu, atmosphere, and location in a way that feels modern and consistent with their brand. The site is intentionally simple, fast, and easy to navigate — built to convert visitors into bookings.

Key Improvements

• Modern responsive redesign with clear structure, improved visual hierarchy, and high-quality imagery.
• Faster performance through lightweight layouts and optimized assets.
• Better content structure for SEO and clarity: menu, hours, booking info, location, and photos.
• Google Analytics setup to track real user engagement.

Impact

• Search visibility significantly improved:
• The site moved from page 8–9 to page 2 on Google for its main search terms.
• Consistent daily traffic:
• Now receiving 70–100 unique visits per day.
• Improved user behaviour:
• More time on page and fewer drop-offs due to the simplified layout and clear navigation.

Role & Tech

• Role: Designer & Developer
• Tech: HTML, CSS, JS, lightweight components, SEO optimisation, Google Analytics